Differentiating Yourself - Masterclass

Brief overview of the course

The Public Sector Procurement Process seems designed to strip out your differentiation or worse still, share it with your competitors. Skilled practitioners turn this on its head, and use the process to bring out their advantages. They also know all the areas in which they can influence the process to turn it into a winning sales tool. This masterclass uncovers the best practices that skilled practitioners use to exploit the rules.

Why should I attend?

What are the benefits of attending - how will it benefit me personally (increased knowledge/confidence etc) and how will it benefit my company (making them more competitive etc).

This half day masterclass is intended for skilled practitioners to come together and share their experiences and views of best practice. By the end of the event you will have gained new techniques that will help you and your company better differentiate yourself in public sector bids. In addition, you will learn how to exploit the procurement process to gain competitive advantage. Ultimately attending these masterclasses will improve your win rate.

What will I learn?

What topics will be covered/ what questions will be answered if I attend.

  • Together we will cover such topics as:
  • How best to influence the requirements
  • How to keep your crown jewels hidden from your competitors
  • What constitutes a differentiator in a tightly defined Public Sector procurement?
  • How to maximize scoring for your differentiators
  • Engaging Senior Management to create differentiation
  • Exploiting the process in your favour
  • Demonstrating differentiator value

Who should attend - job titles/ departments/ ‘anyone involved in…’

This event covers ground applicable to experienced bid professionals who have worked on a number of Public Sector bids:

  • Commercial Directors and Managers
  • Sales Directors
  • Bid Directors
  • Bid Managers
  • Sales professionals

If you wish to attend the workshop you should be prepared to participate fully, and already have some experience of this area.

For more information about when this course will be run please contact Andy Haigh (LINK)

 

Available Courses